I led the creation of all paid social, programmatic display, YouTube ads, and art working of the launch emails for the Dune London AW23 launch. Here is an example of the 15-second YouTube launch video that ran throughout the AW23 campaign.
The video features a montage of stunning shots of Dune London's AW23 collection. The video is visually appealing and effectively conveys the brand's message of sophistication and glamour.
Launch Assets
Here is a selection of the launch emails and social stories created for the week of the Dune London AW23 launch. All video content was created using After Effects. This allowed me to create high-quality videos with a cinematic feel, which helped to elevate the overall look and feel of the launch emails and social stories.
The GIF was created for the launch email, to be used on the homepage and in-store screens. It was designed to showcase the best of the AW23 collection dynamically and interestingly. The GIF features a montage of stunning shots of the collection, as well as part of the launch video to add some movement.
Instagram stories
The Instagram stories were designed to be dynamic and engaging, with a focus on capturing the attention of users and driving them to the Dune London website to learn more about the AW23 collection.
Paid Social
I wanted to give the ads a high-end, glossy feel, using a mix of stills and video to create simple but effective framed elements. These elements are running across Instagram and Facebook for the duration of the AW23 campaign. The ads feature a variety of models showcasing the AW23 collection in a stylish simple setting. The use of high-quality photography and video, combined with the elegant framing, creates a sense of luxury and exclusivity.
