Accessorize needed a diverse range of social assets to use for their Autumn campaign launch, called 'Tales of Beauty'. I was tasked with using raw video footage and a range of briefs to create these 8 videos used throughout the season.
From the initial teaser to the main campaign and concise 4-second clips, each asset incorporated a cohesive visual style that captured the essence of autumn. I was responsible for the post-production process, including video editing and colour grading, ensuring the videos aligned seamlessly with the campaign's overall aesthetic.
Teaser and Launch video
The campaign kicked off with a 5-second teaser, released a day before the 'Tales of Beauty' launch. This brief clip, featuring a glimpse of the new collection and a tapping foot, was designed to build anticipation and excitement among customers, hinting at the exciting reveal to come.
The launch video followed a similar opening frame as the teaser, seamlessly transitioning into the other clips from the 'Tales of Beauty' campaign. The video showcased a variety of products and scenes in a fast-paced style, immersing viewers in Accessorize's enchanting narrative.
The Kids Range Social Videos
The first kid's social video takes us on a journey inside a dollhouse, where we encounter a playful miniature girl. This video aimed to create a cheerful and playful atmosphere, showcasing the collection in a fun and engaging way.
The second video is all layering, and showing off the fun and playful theme of the collection and brand.
Short Videos
These 7-10 second clips were strategically used throughout the campaign to capture attention, engage with customers, and highlight various products.
Social covers