Instagram Stories
Back in stock story, the skirt has recently been updated so there is less volume, due to customer feedback.
Natural tailoring story to highlight the new tailoring from ALIGNE. Each slide showcases a product showing the unique selling points of each. Using the campaign imagery for the first and last slide creates more of a storytelling piece.
An Instagram story highlighting the new green product and the video content shot by influencer Kasia. The video adds some more interest to this set of stories.
ALIGNE X ANTHROPOLOGIE
Instagram stories for the ALIGNE X Anthropologie pop up, serving as a reminder to customers as well as an opportunity to show the beautiful space. These were posted throughout the time the pop -up was running.
TikTok
This TikTok carousel showcased the new arrivals to the ALIGNE website, with a total view count of 9,239 and 277 likes.